Manipulating Influence Scores Makes No Sense at All
Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” These are normal questions and nothing is wrong with them. I am all for discovering great content,...
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Is Klout On The Way Out?
This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” This change has caused a dramatic decrease in the Klout scores of most...
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Have you been put in Klout timeout?
I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that...
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How to Get Your Profile and Data Completely Disconnected from Klout
LATES UPDATE November, 1 2011: As of today you can request complete opt-out of your Klout account! Login your Klout account —> profile settings —> if you would like to delete your account press...
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Once upon a time, I Believed in the Fairytale of Klout
Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as...
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Once Upon a Time With Klout….The Final Chapters
Beware of the Pied Piper on Social Media “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we...
View ArticleClout vs. Klout – Or the Real Meaning of Social Influence
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence:...
View ArticleWho Are The Influencers and How DO We Find Them?
In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence,...
View ArticleParadox of Online Influence
This post was original written for and published on Huffington Post. I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and...
View ArticleLet’s Stop The Bull*hit – Traditional Media is Not Dead!
About two years ago Microsoft CEO Steve Ballmer gave a speech where he said that he sees traditional media as “dead men walking.” He argued that everything will soon be online, static content will...
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